| Carrying on the family
tradition of tobacco farming like their ancestors before them, Bob
and Mike Ammerman never dreamed they would one day start a cigarette
company.
But in the late 1990's, as big companies turned more
and more to foreign tobacco, Bob and Mike saw what was happening
to their friends and neighbors. The centuries-old livelihood so
many farmers depended on was disappearing, and with it, an American
tradition and way of life.
A lot of people called them crazy. A lot of people
thought they'd never succeed. But despite competition from big global
corporations and cheap foreign-grown tobacco, Bob and Mike decided
to use their lifelong expertise to make a cigarette called Kentucky's
Best. After all, they knew that superior whole-leaf tobacco is the
foundation of any high-quality cigarette.
They acquired some second-hand machines, hired local
Kentucky workers to run them, and offered Kentucky's Best at a fair
price. All they hoped for was to sell enough to stay in business.
No one was prepared for what followed. As word spread,
people from all over the country started calling Farmer's Tobacco
of Cynthiana to ask for Kentucky's Best. By focusing on craftsmanship
and the knowledge they had earned in their own tobacco fields, Bob
and Mike had managed to produce the highest-quality, best-tasting
American cigarette available at any price.
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